The best of certified organic, natural & clean beauty since 2009

On our online sales platform, as well as in our stores in Lyon and Paris, we offer a wide selection of skin-friendly and environmentally-friendly beauty products. Since 2009, we have been curating organic, natural, and clean beauty products, regularly introducing exclusive new brands to the French market. Our goal is to enable you to discover the most effective products on the market through us and bring innovations to your bathroom. Always in accordance with our selection criteria, our products feature impeccable formulations and are cruelty-free!

 

Our skincare products are formulated with the finest natural actives of exceptional purity and quality, scientifically proven to deliver results. Ingredients such as pure hyaluronic acid, plant-based retinol, organic care oils, plant peptides, and naturally derived vitamins demonstrate remarkable affinity with skin cells, ensuring deep action without disrupting skin sensitivity.

Our natural and organic makeup products also feature formula bases rich in active ingredients, serving as true skincare that instantly enhances with pigments and provides long-term skin protection. Among our iconic brands, you'll find facial care from Tata Harper, Pai Skincare, Antipodes, and REN, as well as makeup from ILIA and RMS Beauty, and natural hair care from Cut By Fred, Rahua, and John Masters Organics.

We are here to help you find a beauty routine tailored to your concerns and skin type! In-store, our team of expert advisors in natural beauty is available to listen, advise, and introduce you to our natural skincare brands. As ordering clean beauty products online can be challenging, feel free to reach out to us via message or live chat with a beauty coach through the small icon at the bottom right of your screen during our opening hours.
While exploring our online store, you'll not only discover quality cosmetic products but also a world of advice, tips, and beauty routines. We are a reliable French site dedicated to natural and organic cosmetics tested and approved by our team. Our comprehensive guide includes personalized advice, beauty tips, routines for every need and age, and a magazine with informative articles to help you choose the right beauty products and become an expert in clean beauty, skincare, and your own beauty routine.
Whether you're searching for your next favorite moisturizer, gentle cleansers for sensitive skin, silicone-free shampoo perfectly suited to your hair, natural makeup products, or any other solution to enhance your natural beauty, we are here to guide and support you in choosing products that perfectly suit your needs.